Amy Ward
Lecturer in Marketing
AFHEA
My profile
Biography
I am a Lecturer in Marketing here at MMU, based within the department of Marketing, International Business & Tourism.
Interests and expertise
My research interests primarily lie within the field of consumer research. Specifically, harnessing qualitative approaches to explore and understand consumer behaviour.
I am a member of Market Transformations, a research and knowledge platform within MIBT. I also hold Associate Fellow of Higher Education Academy (AFHEA).
Projects
My (PhD) research focusses on rental fashion and the Circular Economy (CE). Specifically, it seeks to explore if renting, as an access-based form of consumption, informs a consumer’s self concept and if/how this supports the strive for a CE.
I have also worked with colleagues on their collaboration ‘Mothers and Markets’, a project exploring motherhood in the context of the Manchester Christmas markets - of which a paper is currently under review (Sociology).
Teaching
I currently teach on three units; Marketing Psychology (L7), Consumer Psychology (L4) and Sales & Marketing (L5) as well as being Dissertation supervisor to 10 Masters students. I am also Personal Tutor to L7 students.
Research outputs
Reviewer for Journal of Consumer Behaviour (2023)