Ashley McCoy
Senior Lecturer
Programme Leader, Teacher, Researcher, Supervisor, Personal Tutor
My profile
Biography
I am a Digital Marketing Lecturer, Programme Leader, Unit Leader and Researcher, with over 8 years of knowledge and experience within the Digital Marketing, Marketing and Communications field. I have worked at Manchester Met for over 3 years and in that time assisted our students to become more confident, employable and have the best experience possible throughout their student journey.
Since 2017, I have taught Digital Marketing to Undergraduate, Postgraduate students. I am also a PGT and PGR supervisor with research interests in digital marketing, specifically: viral marketing, social media marketing and content marketing.
Interests and expertise
Impact
- Actively engaged in improving my teaching and learning practice and delivery within Digital Marketing education i.e. PGCTLHE qualified.
- Fellow of the Higher Education Academy and Certified Management and Business Educator.
Teaching
- Programme Leader for PG International Marketing Management
- Unit Leader for UG Marketing related units such as: Introduction to Business and Marketing (L4), Digital Marketing Essentials (L4), Business and Marketing Professional (L6), Strategic Communications and Advertising Planning (L6) and The Marketing Professional (L7)
- PGT and PGR Student Supervisor in fields related to Marketing.
- Particular interest in qualitative research and analysis techniques.
- Personal Tutor to Level 4 and 5 students.