David Colley
Senior Lecturer, Programme Leader - MSc Creative Advertising Strategy
Specialising in branding, strategic marketing, and marketing communications
My profile
Biography
Previous experience (academic)
I joined Manchester Met in 2019 and took the post of Lecturer in branding and marketing communications. My previous academic experience was gained in the following areas:
University of Huddersfield (2009-2018) - Part-time Lecturer, teaching on the following modules:
- Managing and Communicating Brands
- Marketing Communications
- Strategic Marketing
- Introductory Marketing
Kirklees College, Huddersfield (2018-2020) - Chartered Institute of Marketing (CIM) modules included:
- Managing Brands (L6 Diploma)
- Marketing and Digital Strategy (L6 Diploma)
- Marketing Principles (3 Foundation)
- Applied Marketing (L4 Certificate)
- Planning Campaigns (L4 Certificate)
University of Sheffield International Centre (Jan-March 2019)
- Marketing Foundation Programme (pre-Masters)
Interests and expertise
My personal interests mainly revolve around craft beer and movies. I am Secretary and Director of a community cinema group in Marsden West Yorkshire. We bring international, independent, and cult films to our community venues (including a brewery tap room) to celebrate diverse, challenging, and engaging cinema experiences.
I have also written extensively on the culture and creativity around the craft beer movement and can frequently be seen Instagramming craft beer can art.
Words of wisdom
“The teacher is of course an artist, but being an artist does not mean that he or she can make the profile, can shape the students. What an educator does in teaching is to make it possible for the students to become themselves” - Paolo Friere
“Be yourself - everybody else is already taken.” - Oscar Wilde
Other academic service (administration and management)
External Examiner - Staffordshire Business School, Staffordshire University
External examiner roles
Staffordshire Business School, Staffordshire University
Assessment verification and moderation work for the following modules:
- Visual Communication
- Creative Vision
- Audiences, Consumption, and Technology
- Media Marketing Project
- Investigations in Media Marketing
- Planning Business Communication Campaigns
University of Bedfordshire
Marketing BSc (Hons) programmes
Projects
Conference submission (competitive paper)
‘Extrinsic cues and interpretations of authenticity in the context of craft beer can design’
Academy of Marketing Conference, July 2022
Teaching
My current academic commitments in the Department of Marketing, Retail, and Tourism are outlined below:
Programme Leader
- MSc Creative Advertising Strategy
Unit Leader
- Advertising and Brands (Level 4)
- Brand Management (Level 5)
- International Brand Strategy (Level 7/Masters)
Plus research project supervision across undergraduate and postgraduate programmes.
Level 4 Year Tutor
In 2020 I was appointed to the position of Year Tutor for Level 4 students. This role encompasses a focus on supporting student progression, career skills, and the student community through various communications and events to support students in their first year of study.
Supervision
Various Undergraduate and Postgraduate research project supervisions
Research outputs
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Presentations
Miller, A., Colley, D., Graeupl, A., Grainger, S., Penney, S. Success for all: a critical exploration of the realities facing students in their degree ambitions. [Presentation] Utrecht,
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Posters
Miller, A., Penney, S., Colley, D., Graeupl, A., Grainger, A. (2023) 'Success for all: a critical exploration of the realities facing students in their degree ambitions.' [Poster] Date viewed 10/11/2023.
Career history
2004-2017
Marketing Manager - University of Huddersfield Business School
1999-2004
Print and Publicity Manager - University of Huddersfield Students’ Union