Dr Preye Worlu
Lecturer
My profile
Biography
I am a lecturer in Marketing, Consumer behaviour and Consumer Psychology. I attained my PhD in Marketing from Alliance Manchester Business School where I explored black female empowerment through consumption.
Prior to joining Manchester Metropolitan University I have spent several years working in marketing for an engineering consultancy operating in the West African market (Nigeria) with a portfolio of Oil and Gas clients such as Shell, Seplat, Crestech, NLNG, Total and Worley Parsons to mention but a few. After several years in the engineering sector, I ventured into owning and running a bespoke cake design company: Sweet Bakeology and have now returned back to academia with a keen passion in consumer behaviour.
Projects
Currently researching Ethnoconsumerism- Consumption Practices of Black African Families in Britain & Consuming Motherhood
Teaching
Undergraduate
L4 Consumer Psychology (Unit Leader)
L5 Consumption Behaviour (Tutor)
Postgraduate
L7 Applied Research Proposal (Unit Leader)
L7 Applied Research Project (Unit Leader)
Postgraduate and Apprentices
Pastoral
L5 Personal Tutor
Supervision
Postgraduate Supervision Topics
Impact of social media on the consumer decision making process
Retail atmospherics and consumer behaviour
Product Placement on OTTs
Research outputs
Research Interest: Consumer behaviour, Culture and Consumption, Ethnicity and Consumer Behaviour, Race, Gender and Consumption, Consumption in Developing Economies- The African Context, African Retail Trends and Consumerism
Lindridge, Andrew M.; Penaloza, Lisa and Worlu, Onyipreye (2017). Agency and Empowerment in consumption in relation to a patriarchal bargain: the case of Nigerian immigrant women in the UK. European Journal of Marketing, 50(9/10) pp. 1652–1671