Joanna Bodley MSc, FHEA, MCIM

Senior Lecturer & Course Director at Manchester Metropolitan University. Owner of digital consultancy, Jo & Co. 

Ever-inquisitive Digital strategist experienced in gathering information through various methods and distilling it into meaningful insights and practical plans.

- Broad marketing and planning experience with specialist knowledge in digital, social media and content.

- Over a decade of digital practitioner experience. Researching and planning customer experiences. Planning and running big, integrated campaigns spanning paid, earned and owned channels, including SEO, PR, PPC, display, TV, radio, influencer outreach, social and video.

- Experience across various verticals and markets, from alcohol, hospitality and FMCG to tech, retail, pharmaceutical, environmental and public sector

- Extensive practical experience both agency, client side and consultancy, bolstered by an Econsultancy MSc Digital Marketing Communications and Google Squared accreditation

- Industry awards judge, including the UK Paid Media, Northern Digital, Global Social Media, DMA and Global Content Awards.

- Member of the IAB Northern Group. Previously PRCA Innovation in Communications Panel Member, CIPR social media advisory member and SomeComms Mark Hanson award winner.

Personal website address

https://joandcompany.co.uk/

I am particularly interested in social media, content, user experience and research and paid media.