Stuart Grainger MSc
Lecturer, Level 4 Year Tutor
Specialising in Brand Management and Advertising
My profile
Biography
I joined Manchester Metropolitan University 2021 as a full-time Lecturer specialising in Brand Management and Advertising, however I cover all areas of strategic marketing management, with a particular interest in CSR focussed marketing. My previous academic experience was gained at:
University of Law (2020-21) - Visiting Lecturer, teaching on the following modules:
- Strategic Management
- Academic & Professional Skills
- Corporate Responsibility
- Foundations of Social Sciences
University of Hull (2018-19) - Visiting Lecturer, teaching on the following modules:
- Principles of Visual Design
- Business Skills for Creative Practitioners
- Creative Business: Pitch & Design
Interests and expertise
My whole career has been spent in design and marketing, from the day I stepped into Wakefield College, aged 16, I knew this was the industry I wanted to work in. I’ve been the Junior, the Senior, the Freelancer, the Owner and the Consultant - and thoroughly enjoyed them all. Now I’m the Academic, and keen that the next generation can learn something from my experiences.
Outside of work my interests revolve around sport, music and entertainment. I follow my local football (Leeds United since you ask) and Rugby League (Wakefield Trinity) teams and am a keen motorsports fan. I steadfastly refuse to move past 1998 in my music tastes (unless it’s Bruce Springsteen, of which his recent work has been some of his best in decades) and am available for cultural insights into all things 80’s and 90’s!
I spend a lot amount of my own time, some might say quite sadly, analysing, criticising, deconstructing and admiring the advertising and design in the world around us!
Teaching
For 2022/23 academic year I will be teaching on the following units:
- Level 4: Responsible Marketer - Joint Unit Lead & Tutor
- Level 5: Big Agency - Unit Lead & Tutor
- Level 6: Creativity in Advertising & Brand Communications - Unit Lead & Tutor
- Level 6: Marketing Creativity & Innovation - Tutor
- Level 7: Creative Advertising - Joint Unit Lead & Tutor
- Degree Apprenticeships: Managing Digital Brands - Tutor
Supervision
In addition to my teaching and Year Tutor commitments, I will be supervising both undergraduate and postgraduate dissertation students. If you feel your research focus aligns with my skills and interests, feel free to mention this to your unit lead.
Research outputs
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Posters
Miller, A., Penney, S., Colley, D., Graeupl, A., Grainger, A. (2023) 'Success for all: a critical exploration of the realities facing students in their degree ambitions.' [Poster] Date viewed 10/11/2023.
Career history
2022
MSc (Dist) Management with Marketing, Leeds Beckett University
2021- current
Lecturer at Manchester Metropolitan University
2003-2012
The small Agency Ltd - Managing Director
1994-1999
The Whole Caboodle - Partner
1990-1994
Graphic Designer in various Leeds based agencies