Dr Sophie Iredale

• Actively engaged in improving my teaching and learning practice and delivery within Digital Marketing education i.e. PGCTLHE qualified. 
• Fellow of the Higher Education Academy and Certified Management and Business Educator. 
• Member of the Leadership, Culture and Governance Equality, Diversity and Inclusivity (EDI) sub-group.
• Winner of the MRT Citizenship Award 2022.

Part of the Joint European Masters in Digital and Social Media Marketing (JEMSS) project, which aimed to develop a series of resources such as Massive Open Online Courses (MOOCs) and Academic Conferences in Digital and Social Media Marketing. 

• Senior Lecturer in Business-to-Business Digital Marketing.
• Programme Leader for the MSc Digital Marketing Communications, one and two year programme. 
• Unit Leader for Digital Marketing related units such as Digital Masters Level Learning, Content Marketing Strategy, Platform and Channel Practice.
• Part of the teaching team on units such as Digital Marketing Essentials, Strategy for Digital, Content Strategy, among many other digital marketing units. 
• PGT and PGR Student Supervisor in fields related to Digital Marketing.
• As a Digital Marketing Researcher, I have a particular interest in B2B Digital Marketing; Client-Agency Digital Marketing; improving trust perceptions of digital marketing; understanding the impact of digital platforms upon practitioner accountability. Such topics were explored in my own PhD: “Why is there a lack of digital marketing client-agency trust? An inductive thematic analysis of the contemporary challenges facing client-agency trust relationships” (Doctorate received in 2020).
• Particular interest in qualitative research and analysis techniques.
• Personal Tutor to Level 6 and 7 Marketing, Digital Marketing, Advertising and Branding Students. 

• Iredale, S. & Heinze, A. (2020) Content Marketing. In Heinze, A., Fletcher, G., Rashid, T. & Cruz, A. (2020) Digital and Social Media Marketing: A Results Driven Approach. Oxon: Routledge. 2nd Ed.
• Iredale, S. (2020) Why is there a lack of digital marketing client-­‐agency trust? An inductive thematic analysis of the contemporary challenges facing client-­‐agency trust relationships. (Doctoral dissertation, University of Salford).
• Iredale, S. & Heinze, A. (2017) Content Marketing. In Heinze, A., Fletcher, G., Rashid, T. & Cruz, A. (2017) Digital and Social Media Marketing: A Results Driven Approach. Oxon: Routledge.
• Iredale, S. & Heinze, A. (2016). UK Academy for Information Systems Conference Paper. (2016) “Search Engines-­‐ A Source of Fruitful Research in Information Systems?”.
• Iredale, S. & Heinze, A. (2016) Ethics and Professional Intimacy Within the Search Engine Optimisation (SEO) Industry. In: Kreps D., Fletcher G., Griffiths M. (eds). Technology and Intimacy: Choice or Coercion. HCC 2016. IFIP International Conference on Human Choice and Computers. 74. Springer.