Ella Cranmer

Dr Ella Cranmer PhD, BA, FHEA, PGCLTHE

Senior Lecturer in Information Technology Development and Emerging Technologies Researcher

My profile

Biography

I am a Senior Lecturer in Information Technology Development and Business Technology, leading a range of units, including; Introduction to Industry 4.0, Technology Enhanced Customer Experience, and Emerging Technologies in Organisations. Within these, I love discussing the latest technological developments and allow students to try technologies for themselves. 

I am also a research associate, technology consultant and project manager at the Creative AR VR Hub and an associate member of the Business Transformation research centre. Within these, I have led and been involved in a number of projects for example; Manchester Art Gallery, Google Glass, Geevor AR and VR, and Manchester Jewish Museum AR (Heritage Lottery Funded). I have published and presented my research nationally and internationally, as well as contributing to and supervising  Knowledge Transfer Partnerships and bid applications. 

I completed both my undergraduate and PhD in Augmented Reality Business Models at Manchester Metropolitan University.  

Other academic service (administration and management)

  • Level 4 Business Technology Year Manager 18/19, 19/20
  • Level 6 Business Technology Year Manager 20/21, 22/23
  • Unit leader; Emerging Technologies in Organisations, Introduction to Industry 4.0, Technology and Innovation, Technology Enhanced Customer Experience, Immersive Technologies  
  • Unit Tutor; Technology Management, Web and Mobile Technologies, Project Management, Business Effectiveness, Business Intelligence  

Prizes and awards

  • Course of the Year 2022 -The Union Awards 
  • Teaching Awards Manchester Metropolitan University 2019 ‘Best Tutor’ (Shortlisted)
  • MMU 3 Minute Thesis Competition Institutional Winner, 2016
  • Best PhD Proposal, IFITT (International Federation for IT and Travel and Tourism), 2016
  • ITT (Institute of Travel and Tourism) PhD Student of the Year Award, Runner Up, 2016
  • ATHE Institutional Best Student Award, 2013

Personal website address

https://www2.mmu.ac.uk/creativear/

Get in touch

0161 247 2889
BS 6.11 Business School
Monday-Thursday

Projects

In the last academic year, I submitted bids over £3,500,000. I am currently involved in a number of projects focused on digital and industry 4.0 technologies, specifically, working with a SME in the transport sector to improve their digital and operational effectiveness. Some of my past projects include; 

  • Barriers and drivers of Digital Transformation in UK SMEs                                                       
  • Acceptance and challenges of Artificial Intelligence (AI) in organisations                                              
  • Implementation of Internet of Things (IoT) business models in organisations                      
  • Development, testing and market analysis for an innovative new application (*NDA)           
  • Augmented Reality in Degree Apprenticeships                                                                            
  • Mobile Augmented Reality (AR) and Virtual Reality (VR) Geevor Tin Mine Museum               
  • Mobile Augmented Reality (AR) Manchester Jewish Museum                                                   
  • Google Glass Manchester Art Gallery                                                                                           

Teaching

I have designed, lead and teach on a number of units on BSc (Hons) Business Technology; including Industry 4.0, Technology Enhanced Customer Experiences, Immersive Technologies, Emerging Technolgies in Organisations. 

Business Technology won ‘Course of the Year’ 2022 at The Union Teaching Awards

Business Technology

As technology has increasingly become part of every business, data has become the new oil and businesses are striving to make the most of it in order to gain a competitive and lasting advantage.
But …

View course

Research outputs

Journals:

  • Cranmer, E, E., Papalexi, M., tom Dieck, M, C., and Bamford, D. (2021). Internet of Things: Aspiration, implementation, and contribution.  Journal of Business Research, 139, 69-80. https://doi.org/10.1016/j.jbusres.2021.09.025
  • Cranmer, E., Urquhart, C., tom Dieck, M.C. & T, Jung. (2021). Developing Business Models for Augmented  Reality in SMEs in Tourism,  Information and Management   
  • Cranmer, E., Han, D., van Gisbergen, M., & Jung, T. (2021) eSports matrix: Structuring the esports research agenda. Computers in Human Behaviour, 117, 116671
  • Cranmer, E., tom Dieck, M.C. & Fountoulaki, P. (2020). Exploring the Value of Augmented Reality for Tourism, Tourism Management Perspectives, 35, 100672
  • Cranmer, E. (2019). Designing enhanced Augmented Reality Tourism experiences: A Multi-Stakeholder Approach. International Journal of Technology Marketing. 13(3-4), pp.307-324. 
  • Cranmer, E., Jung, T., & tom Dieck, M.C. (2017). The value of Augmented Reality from a Business Model perspective. eReview of Tourism Research. 8, 1-5.

Book Chapters:

  • Cranmer, E., tom Dieck, M.C. & Jung, T. (2018). How can Tourist Attractions profit from Augmented Reality? In Augmented Reality and Virtual Reality – Empowering Human, Place and Business. Springer, pp.21-32.
  • Cranmer, E., Jung, T., tom Dieck, M.C. & Miller, A. (2016). Understanding the acceptance of Augmented Reality at an Organisational level: The Case of Geevor Tin Mine Museum, In Information and Communication Technologies in Tourism.

Conference Papers:

  • Edifor, E., & Cranmer, E. (2019). Dependability Analysis of High-Consequence Augmented Reality System. International AR and VR  Conference
  • Cranmer, E., tom Dieck, M. C. & Jung, T. (2019) The Role of Augmented Reality for Sustainable Development: Evidence form Tourism. APacCHRIE and EuroCHRIE joint conference, Hong King, May 22-25 2019.
  • Cranmer, E. tom Dieck, M.C. & Fountoulaki, P. (2018). An Exploratory Study of the Value of Augmented Reality for Tourism Suppliers. EUROChrie Conference Paper
  • Cranmer, E., Jung, T., tom Dieck, M.C. & Miller, A. (2016). Implementing Augmented Reality to Increase Tourist Attraction Sustainability, Perspectives on Business Realities of AR and VR Conference, 27 April 2016, Dublin.
  • Cranmer, E. & Jung, T. (2014). Augmented Reality (AR): Business Models in Urban Cultural Heritage Tourist Destinations, 12th APacCHRIE Conference, May 2014, Kuala Lumpur.

White Papers:

  • VETASI – Thought Leadership: Industrial Internet of Things (IIoT) in Oil and Gas (2021)
  • Internet of Things: Aspiration, Implementation and Contribution (2021)