My profile

Biography

Prior to joining MMU, I have been a Lecturer in Management at the University of Exeter. I teach and support Marketing and HR-related subjects at undergraduate and postgraduate levels. 

As a researcher, I am interested in knowing how creativity, as a trainable facet, can be initiated and increased under favourable conditions, such as human resource development (HRD) interventions. I apply the methods of academia-practitioner collaboration, Mode 2 research, and mixed methods research designs. In the past, I organised and delivered HRD interventions in four hospitality-sector organisations in Northern Ireland. The findings showed the capacity of such interventions to increase self-awareness of creativity and lead to creativity-associated behaviours. They can also increase motivation to do creative work.

Projects

Kulichyova, A., Arora, P., Sharma, E., Oh, J., & Foah, S. (2022) A Potential of HRD to Boost Employees KSAs: A Crisis Management Perspective. Academy of HRD

Wang, G., Kulichyova, A., Lutomia, A., & Liu, J. (2022) From Local HRD Knowledge to Global HRD Theory: An Indigenous Approach. Academy of HRD

Yekini, M., & Kulichyova, A. (2020). Nurturing Team Creativity Amid Global Pandemic: The Case of Why and When Downsizing Relates to Team Creativity. ESRC Accelerating Business Collaboration Scheme.

Research outputs

Peer-Reviewed Journal Papers

Speed, F. and Kulichyova, A. (2021). The role of talent intermediaries in accessing and developing refugee talent pools, Journal of Organizational Effectiveness: People and Performance, 8(4), 407-426. https://doi.org/10.1108/JOEPP-01-2021-0023 

Peer-reviewed book chapters

Kulichyova, A., Moffett, S., & McCracken, M. (2021) Conceptualisations of Strategic HRD to Promote Individual Creative Talent. In Jooss, S., Burbach, R., Ruel, H. (Eds.) Talent Management Innovation in the International Hospitality Industry. Brighton, UK: Emerald Publishing.

Conference Papers (Peer-Reviewed)

Kulichyova, A. (2022). Developing employee creativity in the hospitality industry through action learning session. CIPD Applied Research Conference 2022, Manchester.

Kulichyova, A., Moffett, S., & McCracken, M. (2020). Developing employee creativity: A cross-level approach through HR developmental practices. MIC Creativity Conference, Italy.

Kulichyova, A., Moffett, S., & McCracken, M. (2020). Employing HRD to Foster Employee Creativity. 16th International Human Resource Management Conference, France.

Kulichyova, A., Moffett, S., & McCracken, M. (2020). Creativity, knowledge and human resource development: a conceptual model. 21st European Conference on Knowledge Management, Coventry, UK.