Video | Wednesday, 3rd July 2019

Women’s World Cup: promoting tourism through sport

Dr Asia Alder discusses how hosting a major sporting event can impact tourism in a host country

The 2019 Women’s World Cup is taking place in nine cities across France, providing the perfect opportunity for the country to enjoy the benefits of increased tourism that accompanies such a global sporting spectacle.

Dr Asia Alder, Reader in Tourism Management at Manchester Metropolitan University, outlines the effects that the World Cup will have on the French tourism industry and the positive impact that visiting fans can have on the host cities.