MSc Business Analytics

Insights from business analytics can make or break an organisation. Develop the expertise to transform the fortunes of organisations large and small.

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Big data is big business. As technology becomes more sophisticated, the power to harness information becomes more valuable. To keep up with competition and progress, businesses need graduates who can harness the power of big data, spot new opportunities and efficiencies. 

This course gives you the ability to understand the applications, identify the opportunities and master the tools that turn business analytics into business impact.

You’ll cover a balance of techniques and practical skills, learning how big data can deliver the kind of insights that can cut costs, deliver efficiency and boost profits. There are a range of option units on offer, while your dissertation will offer you the chance to dive deep into a topic that interests you, so you’ll find plenty of opportunities to tailor your studies around your ambitions.

Learn from the experts

While it’s a specialist field at the forefront of analytics, you don’t need advanced technical skills or a degree in business intelligence or analytics to join us. You can enrol with no prior knowledge of business or management, and develop the expertise needed for specialist roles in this rewarding field.  

To explore the sector, you’ll get valuable insights into the important role business analysis plays in modern organisations through our guest lecture series. We invite experienced and active professionals from different areas of the industry to give you an idea of the potential career paths available to you when you graduate.

Features and Benefits

  • Taught by experts - this course is delivered by academics who have their feet firmly in the world of consulting and they bring that practical experience into the classroom.
  • Triple crown - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.
  • Customisable degree – this course allows you to tailor your degree to specialise in areas that interest you the most.
  • A city of opportunities – with global organisations, innovative start-ups and a thriving tech scene, Manchester offers a wealth of opportunities. Use our connections with employers to enhance your studies and professional networks.
  • Real-life learning – apply your new skills outside of your course, with an opportunity to take short-term internships with employers in the city.
  • Unique insights – learn from guest lecturers who are leading professionals.
  • Employability – attend a series of key industry events and masterclasses throughout your course and network with recruiting businesses.

“I chose to study Business Analytics because I think that data interpretation and visualisation is an interesting field and applies directly to the key decision-making processes in companies.” Loic Villepinte, MSc Business Analytics.

Accreditations, Awards and Endorsements

"We have a network of employer contacts, many of whom are global organisations and they bring contemporary business practice into our classrooms."

Julie Hardman, Head of Department.

Career Prospects

The skills to discover and distil the value from big data are in high demand across the business world. With our MSc Business Analytics under your belt, you could be a valuable addition to organisations in a vast variety of industries – with an insight into the inner workings of business operations, together with the understanding to improve efficiency and find smarter ways of connecting with customers.

So, as well as traditional business analytics roles, this course could open doors to opportunities in areas such as:

You may also choose to enter the field as a freelance business consultant, or apply your new skills to create your own business.

Learn more about graduate careers

Entry requirements

You’ll need a good UK honours degree – at least a 2:2 – or the international equivalent. We’ll also welcome an application if you don’t have a degree, but you have the equivalent professional qualification or significant relevant management experience.

This course is suitable to students with a variety of academic and professional backgrounds.  It aims to equip those who wish to pursue a managerial career with the required skills to understand and apply knowledge and understanding of Business Analytics. However, it should be noted that applicants are not expected to possess any significant technical skills when for applying for this course.

International students please see

English Language Requirements

We require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.


“An important principle for us is that our teaching is current. It's up to date and it reflects industry thinking. So, for example, we use industry standard software in our teaching to ensure our students leave with the right level of digital skills…”
Listen to what Dr Julie Hardman, Head of Department, has to say about studying at Manchester Metropolitan University…

Course details

For companies across the world, in every sector and specialism, business analytics offers the route to streamlined operations, improved services, lower costs and higher profits. It’s a powerful tool that’s high in demand. Put simply, our MSc Business Analytics caters to a world of opportunities for you and your career.

It’s a specialist field, but the course is open to students from a wide variety of different academic or professional backgrounds. With a team that includes research-active academics and experienced professionals, we can help you become the kind of problem-solving, operation-enhancing, efficiency-finding professional that successful modern businesses can’t do without.

You’ll study seven core topics, covering areas from data modelling and business statistics, to decision making and data visualisation. From there, you’ll learn the masters-level study skills you’ll need to tackle a major piece of work, before going on to complete your dissertation project.

You will also have the opportunity to choose option units that allow you to tailor your studies to your passions and ambitions. You will either get to choose two 15-credit option units or one 30-credit option unit.

Core units

  • Business Statistics
  • Industry 4.0
  • Data Management
  • Data Modelling and Analysis
  • Decision Making and Data Visualisation
  • Strategy Enterprise Information Systems 
  • Dissertation

Option units

  • Digital Leadership and Transformation
  • Portfolio and Project Management in Organisations
  • Enterprise Systems
  • Business Relationship Management and Strategic Procurement
  • Logistics and Supply Chain Practices
  • Artificial Intelligence for Business
  • Financial Analytics
  • Digital Measurement and Evaluation
  • Business Intelligence (30 credits)
  • Data Management and Machine Learning (30 credits)

Please note: all option units are subject to student numbers and timetabling. 

Read more about this year of study

Core Units

Business Statistics

Statistics is a key element of business analytics, ranging from the description of and summarising of data to advanced modelling of both cross-sectional and time series information. The overarching theme of the unit will be to explore how various statistical techniques can aid business decision-making. Consideration will also be given to the factors driving adoption and on-going usage of management information derived from statistical analysis. Students will receive a firm grounding in the most widely utilised statistical techniques in modern organisations.

Industry 4.0

This unit introduces the students to contemporary developments in the field of technological advancements and societal development driven by the Fourth Industrial Revolution, or Industry 4.0. It reviews the disruptive and transformative technologies, which are underpinning Industry 4.0 and are currently changing and developing new socio-economic, political and societal models. Industry 4.0 is global in nature, and increasingly impacts all levels of society, requiring of us to adopt new paradigms for shaping, and harnessing this inevitable transformation.

Data Management

Data is considered to be the "new oil" in today’s digital world. This unit examines the nature of data and introduces students to current methods as well as new models used to effectively and safely maintain and manage the various types of data. Students will receive the awareness and skills necessary to optimise storage and use of data resources for both operational and strategic purposes.

Data Modelling and Analysis

Data modelling and analysis are the core principles of business analytics. The unit will equip students with skills and knowledge relating to the handling and analysis of data typically generated by organisations. Students will be introduced to the concept of self-service business intelligence and what impact this will have on their future career path.

Decision Making and Data Visualisation

Data ‘description’ is the most important element of business analytics. Effective communication of the mass of information available to modern organisations is key in the support of both tactical and strategic decision making processes. The unit will introduce students to state of the art software that aids the visualisation, investigation and sharing of large and complex data sets.

Dissertation - Business Analytics

The unit provides students with the opportunity to read extensively and apply research and analytical skills to a chosen area of study. The unit also provides an option for undertaking a consulting project with industry partners. As part of this unit, students produce a 15,000 word dissertation that identifies and investigates a specific question(s) in an area appropriate to their degree discipline over a sustained period. 

Strategy Enterprise Information Systems

The unit is to introduce students to the area of Strategic Information Systems used in organisations. The aim is to understand the nature of problems and issues faced by organisations at the operational and strategic level, and examine how Information Systems and Information Technology can help to overcome such issues.

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:


Placement options

While this course doesn’t include any placement opportunities, you can gain useful work experience through the Business School’s Postgraduate Internship Programme. With a short-term internship, you’ll not only show potential employers that you’re ready to get to work, you’ll also gain some vital experience and make some valuable connections for your professional network.

While an internship involves at least 100 hours of work – starting any time between November and early August – how you do those hours is flexible. You could work full time during a break in your studies, or you might do a day or two a week throughout term time, fitting it around your studies.

Department of Operations, Technology, Events and Hospitality Management

Our Operations, Technology, Events and Hospitality Management Department combines technology with creativity in a state-of-the-art learning environment.

The department stays closely linked with professional institutes, associations and businesses, as part of its founding principle of education working with industry to produce career ready graduates.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


UK and EU students

UK and EU students: Full-time fee: £9,250 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Non-EU and Channel Island students

Non-EU international and Channel Island students: Full-time fee: £15,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.

Postgraduate Loan Scheme

Loans of up to £10,906 for many Postgraduate Courses

Find out more

Alumni Loyalty Discount

Rewarding our graduates

Learn more

Want to know more?

How to apply

The quickest and most efficient way to apply for this course is to apply online. This way, you can also track your application at each stage of the process.

Apply online now

If you are unable to apply online, you can apply for postgraduate taught courses by completing the postgraduate application form. There are exceptions for some professional courses – the course information on our on-line prospectus will give you more information in these cases.

Please note: to apply for this course, you only need to provide one reference.

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.


Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.