MSc International Events Management

International events management is a multi-billion-pound industry. Learn the skills and expertise to operate in this fast-paced global market.

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From festivals and concerts, to conferences and corporate events, this course will give you the professional skills you need to succeed in international event management. 

Develop a broad range of event delivery strategies and a wealth of first-hand experience in planning, managing and evaluating events. Through live experiential activities and client-based consultancy projects, you’ll gain experience planning and managing a variety of real-life events.

We designed the course with successful event industry professionals. And we invite guest lecturers who are active in global events management to share their best practice with you. You’ll develop a powerful grasp of how business operates in this sector.

Beyond academia and into the working world

Supported by our placements office, you’ll also be able to begin building an impressive CV through an optional 36-48 week internship. Spending this time in a real-world events environment will allow you to hone your skills within a fast-paced professional organisation.

Your engagement with employers will also allow you to create new opportunities that will not only benefit your learning, but pave the way for your professional future in this exciting industry.

Features and Benefits

  • Industry experts - this course is taught by lecturers with extensive experience in areas such as sports events, conference management and exhibitions.
  • Triple crown - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.
  • Latest insights - high profile industry consultants and ambassadors make sure this course reflects the current needs of the industry.
  • Industry connections – make the most of our well-established industry links and the thriving events scene across Manchester to prepare for opportunities in the world of international events management.
  • Networking events – connect with influential industry professionals at Events Connect Conference, as well as numerous field trips, site visits and guest lectures.
  • Placements – take advantage of over 200+ volunteering opportunities, plus the option to apply for internships with international events organisations, either short-term alongside your studies or for up to 48 weeks as an additional part of your course.
  • Employability – with an abundance of first-hand experience and a wealth of strategy and operational knowledge, you’ll be able to explore a wide range of event management roles.  
“My study was incredibly varied and challenging. I particularly liked the practical nature of the course it helped me develop my own critical way of thinking both in an academic and work place setting.” Chris Austin, Events and Commercial Manager.

Accreditations, Awards and Endorsements

“Manchester has a thriving arts and festival scene with over 60 city centre festivals taking place each year; it is the perfect location to contextualise your studies. You will gain a thorough understanding of arts and festival management on a global and local scale.”

Louise Platt, Senior Lecturer, International Events Management.

Career Prospects

By the time you finish this course, you’ll have the practical skills, real-world experience and formal qualification to stand out in a competitive jobs market and succeed in this fast-paced industry.

There’s a wide range of career paths to explore around the world, from agencies in the private sector to in-house teams in the public sector – and plenty in between. You can follow in the footsteps of your fellow graduates, who have gone on to work with sports events and music festivals, or you could even establish your own events agency customers.

You could also pursue opportunities in:

Learn more about graduate careers

Entry requirements

You’ll need a good UK honours degree – at least a 2:2 – or the international equivalent, in any subject.

International students please see

English Language Requirements

We require IELTS with an overall score of 6.5 with no less than 5.5 in any category, or an equivalent accepted English qualification. Accepted English qualifications can be viewed here.


“The courses we have at the business school have a real-world application. Manchester's a global city, so one of the fantastic things about studying here…”

Listen to what Dr Julie Hardman, Head of Department, has to say about studying at Manchester Metropolitan University…

Course details

This course has been designed with event industry practitioners to offer a practical and managerial approach to equipping you with professional skills, providing you with many opportunities to gain valuable experience in the events industry.

Taught units include live experiential activity and client-based consultancy projects which give opportunities to network with industry. External visits and guest lectures give you the opportunity to develop a strong grasp of business and events culture.

Your studies will have an international focus to reflect the global nature of this industry. The department has many well-established international collaborative partnerships, which will enrich your student experience. Our international research activities and projects will create new opportunities for research through your engagement with employers.

The units below indicate the course content for entry in September 2020.

Read more about this year of study

Core Units

Event Management in Practice

This unit requires you to deliver a live event based on a brief provided by an industry client. You will demonstrate a range of applied skills and knowledge in project management, through delivery of the live event. This opportunity will also allow you to apply knowledge and competencies that have been developed throughout the course. Additionally, the unit provides credible industry professional practice, which industry feedback states is an important attribute for any future event industry graduate.  

Working in groups, you will be expected to undertake leadership responsibilities, and gain knowledge of effective team working. Critical reflection of your skills and development will be required throughout the live event project, and you will identify areas of self-improvement for future working.

Critical Event Studies

This unit provides the foundations of how to study events and festivals in terms of different disciplinary perspectives and philosophical approaches. Core study skills are embedded into this unit, preparing you to be more analytical and critical in reading and writing. The unit will further focus on different theoretical perspectives to frame the analysis of events such as ‘society and the spectacle’, ‘ritual theory’, ‘performance theory’ and other related sociological and geographical factors. The political landscape of events will also be introduced to help you prepare for the Global Issues in Events unit.

Event Planning and Resources

This unit introduces you to the foundations of event planning. It will develop your operational skills and knowledge that are later required in the delivery of a live event for the Event Management in Practice unit. A range of concepts are covered within this unit, including: Project Management tools, event financial management, event marketing, HR & event organisational structures, and an understanding of the use of technology within International events. You are also expected to engage with volunteer opportunities promoted by the university, to further develop your industry skills and knowledge.

Event Operations and Production

This unit provides you with an introduction to the technical aspects associated with the design and delivery of events.  It will prepare you to be ‘job ready’ and help to develop your awareness of how events managers work with the various stakeholders involved in the operational delivery of an event. The unit includes different aspects of event production, including; Digital Event Production, Site Planning and Temporary Demountable Structures, Risk Assessments, and Crowd Management.  The unit delivery is supported by a range of professionals with experience of delivering international events, giving you a global perspective as to how event operations and production are delivered in a variety of contexts.

Global Issues in Events

This unit involves critical debate of a range of contemporary issues that are influencing the events industry, both nationally and globally. Themes include: gender inequality and feminism, international culture, corruption, terrorism, technology and event bidding to highlight a few. The aim of this unit is to make you aware of the complex range of external factors that impact the events industry globally, and to understand how event managers operate within these complexities. 

The assessment for this unit requires students to write 3 short blogs, each covering a particular theme. Written in the style of ‘The Conversation’ magazine, the blog provides students with an opportunity to critically debate different contemporary themes, utilizing a different approach to writing, with the interactiveness of a blog format. 

Event Sponsorship and Marketing

This unit develops your knowledge of event sponsorship and commerciality in a competitive and complex global events environment. You will investigate how brands design innovative event marketing strategies to develop experiential content, and engage audiences within the scope of integrated marketing communications and event sponsorship management.

Indicative topics will include; Event Sponsorship, Commerciality, Global Context, Experiential Marketing, Creativity, Audiences, Participation, Interaction, Symbolism, Story-telling, Brands and Communication, Sustainability & Sponsorship, Activation, Evaluation & Insight.

International Strategic Event Management

Event managers operate in a highly complex and dynamic landscape. This unit allows you to make a range of strategic decisions based on a large-scale international event venue. The assessment will utilise an event management simulation game or a collaborative project with an industry partner. 

A number of key business models and tools from the events sector will be introduced to explore a number of issues. This will allow you to develop your decision-making techniques. An investigation of the operational characteristics of a large international exhibition and conference will be undertaken, with particular reference to Revenue Management, Sales & Marketing, Brand Management, Capacity Planning, Demand Forecasting, Operational Performance Appraisal, and Operational Improvement Planning.

Research Project: Research Design for Events

This unit will develop the skills needed to undertake independent research on a complex managerial or business issue within the international events sector. Key aspects within the unit will include research philosophy and methodology, a critical review of literature, and acknowledgment of ethical considerations. It is expected for you to select an appropriate research approach based on the event research aim. Examples could include a consultancy for an external agency, empirical study, or an entrepreneurial-based project.   

Research Project: Event Reporting and Analysis

This unit follows the Research design for Events unit, whereby literature and a methodology for an events research project have been investigated. The unit requires you to undertake fieldwork and collect data relevant to your event-based research aim. Once complete, you will analyse the results and present recommendations to the appropriate event stakeholder. The completion of the event research project will allow the opportunity to undertake event-based research that could be of value within the events sector.

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A masters qualification typically comprises of 180 credits, a PGDip 120 credits, a PGCert 60 credits and an MFA 300 credits. The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:


Placement options

You can gain useful work experience through the Business School’s Postgraduate Internship Programme. With a short-term internship, you’ll not only show potential employers that you’re ready to get to work, you’ll also gain some vital experience and make some valuable connections for your professional network.

While an internship involves at least 100 hours of work – starting any time between November and early August – how you do those hours is flexible. You could work full time during a break in your studies, or you might do a day or two a week throughout term time, fitting it around your studies.

Optional internship year

When you have successfully completed your taught units, you will have the opportunity to undertake a 36-48 week internship. You will be supported by our Placement Office, who have extensive contacts with the industry and over 25 years of experience of helping students to find placements.

The Placement Office advertise a variety of opportunities, support and advise on the application and recruitment process and continue to support you whilst you are away from the University. 

An additional fee applies to this internship.

Department of Operations, Technology, Events and Hospitality Management

Our Operations, Technology, Events and Hospitality Management Department combines technology with creativity in a state-of-the-art learning environment.

The department stays closely linked with professional institutes, associations and businesses, as part of its founding principle of education working with industry to produce career ready graduates.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff


UK and EU students

UK and EU students: Full-time fee: £9,250 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Non-EU and Channel Island students

Non-EU international and Channel Island students: Full-time fee: £15,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A Masters qualification typically comprises 180 credits, a PGDip 120 credits, a PGCert 60 credits, and an MFA 300 credits. Tuition fees will remain the same for each year of study provided the course is completed in the normal timeframe (no repeat years or breaks in study).

Additional costs

Specialist Costs

All of the books required for the course are available from the library. The University also has PC labs and a laptop loan service. However, many students choose to buy some of the core textbooks for the course and/or a laptop. Students may also need to print some of their assignments and other documents. Campus printing costs start from 5p per page. Estimated costs are £300 for a laptop up to £100 each year for books and printing.

Placement Costs

Students can choose to go on an international field trip . This is optional and there is a local alternate for any student who chooses not to go. For the placement year, costs vary hugely between countries and areas, so it is very important to research costs well ahead of time and budget accurately.

Other Costs

Students will be invited to attend a one day conference called Connect which is additional £20 for the day

Postgraduate Loan Scheme

Loans of up to £10,906 for many Postgraduate Courses

Find out more

Alumni Loyalty Discount

Rewarding our graduates

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Want to know more?

How to apply

The quickest and most efficient way to apply for this course is to apply online. This way, you can also track your application at each stage of the process.

Apply online now

If you are unable to apply online, you can apply for postgraduate taught courses by completing the postgraduate application form. There are exceptions for some professional courses – the course information on our on-line prospectus will give you more information in these cases.

Please note: to apply for this course, you only need to provide one reference.

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.


Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.