BA (Hons) Marketing

With the tools to identify, understand and engage audiences, Marketing provides the link from brand to consumer. With the skills and understanding you'll gain here, it's also the link from graduate to career.

Attend an open day How to apply
Attend an open day How to apply

Overview

Marketing is a business function with the power to shape everything from sales and customer service to product development and brand loyalty. The best marketers see the big picture – when they look at the business landscape, they identify the opportunities to communicate and influence audiences, and spot the threats that could damage their brands. This degree is all about exploring that landscape, taking those opportunities and avoiding those threats.

You’ll look at different media and methods of communication, study how to analyse and segment audiences, and discover how to craft and deliver the right message at the right time. To start with, you’ll learn about marketing fundamentals, but you’ll also have the flexibility to choose units that interest you most as you progress. By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills.

Above all, you’ll be ready for a career in marketing – following in the footsteps of graduates from this course now working in advertising, account management, media planning, public relations, event management and more.

Features and Benefits

  • Marketing experts – with years of experience in industry, our teaching staff provide a unique insight into the world of marketing, advertising, digital media and PR.
  • Accredited degree - a Chartered Institute of Marketing (CIM) accredited degree.
  • Triple crown - study in a Business School that has prestigious triple accreditation from EQUIS, AACSB and AMBA.
  • A creative city – The Business School is in the heart of Manchester, home to a collection of great businesses and marketing companies/agencies.
  • Make the most of our connections – experience what it’s like to work in industry or take the opportunity to study overseas at one of our partner institutions across Europe, Asia or USA.
  • Regular industry events – attend guest talks and masterclasses from thought leaders in the industry and network with recruiting businesses.
  • Choose a placement or study abroad – the course offers real flexibility as you will enrol on the three year course and then decide if a placement or overseas study is right for you once you have started your studies, so you don’t have to decide now.  
"I loved the agency life unit, an option where you get to be a part-time intern during your second year. This opportunity opened valuable doors for me. I gained a strong network within the industry and secured a part-time job." Kicki Holm, BA (Hons) Marketing Management

Accreditations, Awards and Endorsements

Career Prospects

By the time you graduate, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills.

Because your degree is accredited by the CIM, the leading professional body for marketers worldwide, your skills will be sought after by top employers.

Students from our marketing degree have gained employment in many high-profile job roles at companies like Sainsbury's, ASDA, Marks and Spencer, O2 and HSBC.

Learn more about graduate careers

Entry requirements

UCAS tariff points/grades required

104-112

A levels ­– BCC-BBC

Pearson BTEC National Extended Diploma – DMM

Equivalent qualifications and combinations will be considered, including Extended Project (EPQ) at grade C or above. Other AS levels (or qualifications equivalent to AS level) are not accepted.

Please contact the University directly if you are unsure whether you meet the minimum entry requirements for the course.

Specific GCSE requirements

GCSE grade C/4 in English Language or Level 2 Functional Skills English

and

GCSE grade C/4 in Mathematics or Level 2 Functional Skills Mathematics

Non Tariffed Qualifications

Pass Access to HE Diploma in a relevant subject with a minimum of 106 UCAS Tariff points

International Baccalaureate points

26 IB Diploma Points

IELTS score required for international students

6.0 overall with no individual element below 5.5

There’s further information for international students on our international website if you’re applying with non-UK qualifications.

Further information

This is a new course for the 2020 intake - advanced entry to the course is not available. 

Course details

You’ll look at different media and methods of communication, study how to analyse and segment audiences, and discover how to craft and deliver the right message at the right time. To start with, you’ll learn about marketing fundamentals, but you’ll also have the flexibility to choose units that interest you most as you progress. By the time you leave us, you’ll not only understand the theory behind effective marketing – you’ll also have a range of practical, professional skills.

You will enrol on the three year course which will give you the flexibility when you start your studies to choose a year on placement or to study abroad, once you are here, so you would complete your degree over four years if you chose this option.

Foundation year

This course has a foundation year available. For more information visit the foundation year page.

You will study six 15 credit units and one 30 credit unit.

Read more about this year of study

Core Units

Introduction to Marketing (30 credits)

Key marketing principles, techniques and measures are introduced and explored in relation to the marketing consumer interface; helping to shape an understanding of strategic and operational aspects of business.

Financial Management for Managers

Understanding financial management is an important skill for all managers to ensure profitability for companies. Learn how to analyse financial statements, plan budgets and use financial data to inform decision-making.

Responsible Marketer

The 21st century marketer needs to be equipped with the tools to understand, and think critically, about responsible marketing practices in relation to the wider social and environmental impacts of business at different levels.

Digital Marketing Essentials

An understanding of digital and social platforms and how they impact on today’s marketing environment is an important consideration for marketing students.

Consumer Psychology

Marketers need to understand the psychology of consumers and their buying behaviour. Namely, their perception, beliefs, attitudes and what influences them towards buying or not buying products and services.

Dynamic Marketing Context I

Students will gain insight on major external factors that influence business decision-making, performance and the strategies developed in response to competitors, cultural differences and regulatory implications.

Option Units

Dynamic Marketing Context II

Several factors affect most businesses and marketing students need an understanding regarding the roles of customers, employees, competitors, shareholders and suppliers. Other modern business activities will be explored such as franchising, joint ventures and social enterprise.

Uniwide Language

You can add a foreign language to your portfolio of skills. Enhance your employability by learning Classical Latin, English (as a foreign language), French, German, Italian, Japanese, Mandarin Chinese, Modern Standard Arabic or Spanish alongside your main degree. Whatever your language knowledge, from beginner to advanced, these classes will take you to the next level of proficiency.

You will study seven 15 credit units.

Read more about this year of study

Core Units

Consumption Behaviour

Sociological and consumer behaviour is a fundamental aspect in understanding the nature of the consumers as individuals and within society and their culture.

Business to Business Marketing

Students will develop knowledge and understanding of the theories, strategies and practices that underpin business-to-business marketing.

Marketing Communications

Getting the marketing communications mix right is vital for businesses. Students will gain knowledge of communication theory and its impact on practice. Planning, development and implementation of integrated marketing communications strategies will be examined.

Digital Marketing Professional

Students will examine digital technology and its impact on the marketing mix including organisational strategies and consumer facing activities offering a deeper understanding of the connection between marketing and digital technology.

Sales and Marketing

Students will examine interdependent relationships between sales and marketing teams and how to deliver successful value propositions.

The Entrepreneurial Marketer

It is important for students to gain knowledge about marketing new ventures and small companies and what can be done to build a comprehensive strategy for small organisations with limited resources.

Researching Marketing

Understanding how to appraise and apply research methods is a critical skill for undergraduates and this knowledge will be developed through this unit.

You will study four 15 credit units and one 30 credit unit.

Read more about this year of study

Core Units

Strategic Marketing

Marketers need to critically assess the value of strategic marketing as part of the broad longer-term business objectives. Taking into consideration corporate management issues and opportunities leading to appropriate strategic marketing solutions.

Research Project (30 credits)

Students undertake a substantial project based on work experience or academic research.

Marketing Analytics and Decision Making

Students will be introduced to the frameworks and tools used in marketing decision analysis. Marketing metrics is paramount to assist in the development, planning and evaluation of marketing strategies.

Digital Marketing Campaign Management

Digital marketing is now universal in marketing therefore it is crucial for students to have knowledge and understanding of how technology can sustain a competitive advantage. Students will gain detailed understanding of how to manage campaigns using various digital devices and new platforms.

Marketing Creativity and Innovation

To be ahead of the curve marketers need to deliver new market opportunities, new product/services, business models and channel innovation. Students will explore how innovation, entrepreneurship and creative marketing can contribute to key business objectives.

Assessment weightings and contact hours

10 credits equates to 100 hours of study, which is a combination of lectures, seminars and practical sessions, and independent study. A 3 year degree qualification typically comprises of 360 credits (120 credits per year). The exact composition of your study time and assessments for the course will vary according to your option choices and style of learning, but it could be:

Study

Assessment 

Placement options

Most of our degrees offer the chance to spend a year getting a taste of professional life. It’s an opportunity to develop core skills, explore your career goals and discover about how your industry really functions – and shows employers that you’re ready to get to work.

Our Business School Placement Team is ready to help. They offer a wide range of services, including employer presentations, advice and placement fairs. They’re well connected, with an extensive network of relationships with placement employers locally, nationally and internationally. But it’s also up to you – the more proactive you are about applying for placement opportunities,  the better.

Find out more about what a placement can do for you. Visit our placements page.

Study Abroad

Many of our courses offer the opportunity to spend up to a year overseas, studying with one of our partner institutions across Europe, or beyond. Go abroad in the third year of your degree, and you’ll not only learn about other cultures, improve your language skills and discover more about yourself – you’ll also boost your career prospects. Having first-hand knowledge of another country’s cultures and traditions can take you far in a range of careers. And, by going abroad you’ll also demonstrate the kind of independent spirit and adaptability that many employers want.

Working Abroad

Gaining work experience with an international flavour offers a double benefit. While you’ll learn valuable professional skills in a real-world workplace, you’ll also experience different cultures, ways of working and new perspectives. Whether it’s a summer exchange, holiday internship or year-long international placement, global experience can make a world of difference to your career prospects.

A City of Opportunities

Manchester’s second largest employment sector is the creative and digital media industries, so studying marketing, advertising and PR here means exposure to a melting pot of industry networks, agencies, entrepreneurs and digital marketing specialists.

As a leading destination for marketing, communications and advertising, there is a deep and wide infrastructure of employers, from global agencies and in-house teams to specialist providers of digital and advertising media. World class hubs including MediaCityUK and The Sharp Project are based here, and the mixture of global, national and independent creative talent  provide a unique environment for collaboration  and innovation.

Department of Marketing, Retail and Tourism

Our Marketing, Retail and Tourism Department is one of the UK’s largest providers of education in marketing, digital marketing, advertising and branding, public relations, retail management, place management and tourism management. The department’s mission is to develop its students into highly employable, socially and environmentally responsible professionals, delivering educational and research excellence, through courses accredited by key industry bodies.

More about the department

Taught by experts

Your studies are supported by a team of committed and enthusiastic teachers and researchers, experts in their chosen field. We also work with external professionals, many of whom are Manchester Met alumni, to enhance your learning and appreciation of the wider subject.

Meet our expert staff

Fees

Foundation Year students

UK, EU and Channel Island students: Full-time Foundation Year fee: £9,250 per year for the foundation year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students: Full-time Foundation Year fee: £16,500 per year. When progressing from the pre-degree foundation year to the linked degree. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study)

UK, EU and Channel Island students

UK, EU and Channel Island students: Full-time fee: £9,250 per year. This tuition fee is agreed subject to UK government policy and parliamentary regulation and may increase each academic year in line with inflation or UK government policy for both new and continuing students.

Non-EU international students

Non-EU international students: Full-time fee: £16,500 per year. Tuition fees will remain the same for each year of your course providing you complete it in the normal timeframe (no repeat years or breaks in study).

Additional Information

A degree typically comprises 360 credits, a DipHE 240 credits, a CertHE 120 credits, and an integrated Masters 480 credits. The tuition fee for the placement year for those courses that offer this option is £1,850, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study). The tuition fee for the study year abroad for those courses that offer this option is £1,385, subject to inflationary increases based on government policy and providing you progress through the course in the normal timeframe (no repeat years or breaks in study).

Additional costs

Specialist Costs

Field Trips costs where appropriate - this would not exceed £500.

Optional CIM membership in final year.

Funding

Find out more about financing your studies and whether you may qualify for one of our bursaries and scholarships.

Money Matters

Want to know more?

How to apply

You can apply for this course through UCAS.

Apply now

UCAS code(s)

N503

Remember to use the correct institution code for Manchester Metropolitan University on your application: our institution code is M40

You can review our current Terms and Conditions before you make your application. If you are successful with your application, we will send you up to date information alongside your offer letter.

MANCHESTER IS YOUR CITY. BE PART OF IT.

Programme Review
Our programmes undergo an annual review and major review (normally at 6 year intervals) to ensure an up-to-date curriculum supported by the latest online learning technology. For further information on when we may make changes to our programmes, please see the changes section of our Terms and Conditions.

Important Notice
This online prospectus provides an overview of our programmes of study and the University. We regularly update our online prospectus so that our published course information is accurate. Please check back to the online prospectus before making an application to us to access the most up to date information for your chosen course of study.

Confirmation of Regulator
The Manchester Metropolitan University is regulated by the Office for Students (OfS). The OfS is the independent regulator of higher education in England. More information on the role of the OfS and its regulatory framework can be found at officeforstudents.org.uk.

All higher education providers registered with the OfS must have a student protection plan in place. The student protection plan sets out what students can expect to happen should a course, campus, or institution close. Access our current Student Protection Plan.

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